This platform is a customer relationship management (CRM) system used for marketing and management that help automate sales specifically from telephone calls. Information is collected from telephone calls, knowledge extracted and displayed in a dashboard interface.
The system manages and tracks what method a customer used to find the business website, eg, from a paid advert, direct, or social media sources. The phone number displayed on the business website is the dynamically assigned based on the source.
This allows a business to quickly see how well a certain promotional channel is doing, and effectively target advertising budget. The CRM platform also allows for sales to be managed, for example, if a call is worth a follow up, or will be a potential sales lead. Using this system a businesses can learn more about their target audiences and how to best cater to their needs.
The list below give a brief overview of the environments, technologies behind this platform:
- Java based dashboard interface
- PHP data engine interfacing with telecommunications system (Twilo API) using SOAP / XML
- Python based knowledge extraction and data analytics
- Built on cloud scalable environment with SQL database
- Linux Apache tomcat server environment