//Brand Reputation Mining

Brand Reputation Mining

This page provides details on the Brand Reputation Mining (BRM) research project.

This study was a Knowledge Transfer Partnership (KTP) project funded by Innovate UK (formally Technology Strategy Board (TSB)) in collaboration with the University of Liverpool’s Department of Computer Science and an industry partner in the field of digital marketing.


The software developed as part of this research project.

A brand reputation mining system with dashboard interface.

Student Supervision

  • Yang Li (co-supervised 2013/2014). MSc Computer Science [CSMS]. Dissertation title: “Data Visualization Tools”


[1] A Framework For Brand Reputation Mining And Visualisation (A. Alshukri, F. Coenen, Yang Li, Andrew Redfern, Prudence W.H. Wong), In Proceedings of the 34th SGAI International Conference (SGAI'14), 9-11th December, Cambridge, England UK, Springer, 2014. (slides) [bibtex] [pdf]